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The Letters
Four, to date
Letter 001
The Tuesday test.
Conviction is not visible in the offer. It is visible on an ordinary Tuesday, eighteen months later, when the prestige has worn off and only the work remains. We try to see that Tuesday before anyone signs — because it is the Tuesday, not the announcement, that compounds.
April 2026 · 4 min read
Letter 002
References that reference nothing.
The most quoted reference is usually the least useful: it confirms reputation, not fit. The signal sits in the hesitations, the careful phrasing, the calls that are never returned. We read the silences — and we weigh what was conspicuously left unsaid.
May 2026 · 5 min read
Letter 003
The half-life of a title.
Every leadership decision has a half-life — the point at which the title stops carrying the person and the person must carry the title. We estimate it beforehand, not in the post-mortem, because the difference between a five-year fit and an eighteen-month one is rarely visible on the day of the offer.
July 2026 · 5 min read
Letter 004
On the mandates we decline.
The engagements we choose not to support say as much about the practice as the ones we take. We are comfortable advising against a decision the rest of the market would happily celebrate — and comfortable being proven patient rather than quick.
July 2026 · 6 min read
Longer, evidenced letters follow as the practice accumulates them — we publish quantified work only when the evidence is real. To receive them as they are written, begin a conversation.